Can libraries become eco-iconic?

The June issue from trendwatching.com (an independent and opinionated consumer trends firm, relying on a global network of 8,000 spotters) dives into the new trend associated with the branding of eco-goods and services. Here’s their overview: “we’ve gone from ECO-UGLY (ugly, over-priced, low-performance, unsavory yet eco-friendly versions of the ‘real thing’) to ECO-CHIC (eco-friendly stuff that actually looks as nice and cool as the less sustainable originals) to now ECO-ICONIC” This leads into an article discusing this new earthly friendly trend that is hitting every industry (libraries not to be excluded), becoming iconic, which they say will lead to things being eco-embedded (things being sustainable w/o consumers even knowing it), and eventually eco-boosters (companies going the extra mile).

Where do libraries fit? Think about how you are branding your library. Can we join in this trend, or be a trend setter in some new way? The future of libraries might depend on our creativity in this area. Some examples mentioned on this article: a search engine called Ecocho which plants up to two trees for every 1,000 searches made via the engine; some businesses are switching to postcard size mailers which are made of handmade flower seed paper which can then be planted and grow flowers (better yet, contacting people digitally only is even better); green building design is a one area libraries are definitely getting into. What other eco trends can libraries think of to fit in this new eco-iconic society?

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