Green Publishing Webcast Summary

(Article from Publishers Weekly) In late February a webcast sponsored by Green Press Initiative, Webcom and PW called  Successful Green Publishing was held with over 250 publishers in attendance. The webcast consisted of a panel of various publishers with an overview of the industry and discussing issues like setting goals for where the industry can go, how to determine saving by printing on recycled paper, and importance of having eco type  book labels on books to explain to the public a publisher’s commitment to the environment.  One main issue that came up was cost – it costs 15% – 25% more per book to print on recycled paper (but  The Green Book was mentioned – the first 100% recycled book Crown published in 2006 which became a bestseller, selling more than 200,000 copies.)  Another issue was finding FSC-certified printers and paper overseas and whether they should focus on printing (at a higher price) in the US.  Another issue was printing in general and how the industry might be able to cut back.

You will still have to register but you can listen to the archived session for FREE.

Also, you might want to check out a post I did  last fall of a  summary of the US Book Industry Trends & Findings.

3 thoughts on “Green Publishing Webcast Summary

  1. One thing I don’t understand is why it costs more to use recycled paper. Aren’t there companies who could provide lower cost eco friendly paper?

    And what about eco friendly ink? Are there companies who have it available?

    Just my thoughts,
    Jay

  2. Why is recycled paper more expensive? My thoughts…. think economies of scale: virgin paper mills are well established while recycled paper mills are still developing on a smaller scale. Also, costs: gathering, refining, treating (in the most e-friendly way) to produce recycled paper costs more than just creating virgin paper. And recycled paper incorporates all its costs into the product (such as alternative to disposal) and is not rewarded fiscally for its significantly lower energy and water use. Virgin paper costs receive generous government timber, energy, and water subsidies and do not incorporate responsibility or costs for the product’s eventual disposal. lastly consumerism – if more people buy and there is more a market for the product, more competition in the market, and companies realize this is what people want (to pay for what they value) costs will eventually go down but in the end, you get what you pay for. Here is a good summary from Greening Princeton about their switch to recycled paper: http://www.princeton.edu/~greening/paper.html
    Also Conservatree has some good guides to getting the right paper for your needs: http://www.conservatree.com/

    For eco-friendly ink, many companies now offer greener alternatives – a simple google search will show many options from many companies (how green is it, well that up to you to decide) Also try looking at Green Office (http://www.thegreenoffice.com/) – they provide a level of “green-ness” as well as labels for energy efficiency, reduced chemical content, recyclable content, etc.

  3. Being Green doesn’t just have to be about the print. It all starts with the designer. He/she should be asking whether the item needs o be printed at all? How can you increase the shelf-life of the product? can it be used for more than one purpose etc etc.

    I work for a marketing company over in Australia and we used to churn out so many flyers and brochures using a scatter gun effect, but we now use Green Publishing http://www.greenpublishing.com.au and they ask us these questions every time we have a new project and are always looking for ways to reduce the print… even if it means them getting less work!

    As for ink, we only use printers that are using Vegetable-based soy inks. the colours are just as bright and the drying time is reduced.

    As I said, over here we have Green Publishing to guide us through the complicated maze of trying to be green… I hope you have a company similar over there!

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