(Article from Publishers Weekly) In late February a webcast sponsored by Green Press Initiative, Webcom and PW called Successful Green Publishing was held with over 250 publishers in attendance. The webcast consisted of a panel of various publishers with an overview of the industry and discussing issues like setting goals for where the industry can go, how to determine saving by printing on recycled paper, and importance of having eco type book labels on books to explain to the public a publisher’s commitment to the environment. One main issue that came up was cost – it costs 15% – 25% more per book to print on recycled paper (but The Green Book was mentioned – the first 100% recycled book Crown published in 2006 which became a bestseller, selling more than 200,000 copies.) Another issue was finding FSC-certified printers and paper overseas and whether they should focus on printing (at a higher price) in the US. Another issue was printing in general and how the industry might be able to cut back.
You will still have to register but you can listen to the archived session for FREE.
Also, you might want to check out a post I did last fall of a summary of the US Book Industry Trends & Findings.