Wonder if what you are buying that is labeled eco_, natural_ or earth-friendly_ is really what is claims to be? How “green” is “green”? What do the over 500,000 eco labels on the market today really mean? This site ecolabeling.org is meant to help you determine what the these labels really mean by attempting to add all eco-labels to their database, provide standards of transparency and trustworthiness, and then help companies w/ selling their eco-friendly products (or you to buy these products). They look at when the company was established (aka the standards that existed then), a verification and audit of the company (to determine if it’s really being monitored and how often), and the standard criteria to obtain this label. You can search the labels by type (retails, food, etc), general region or a country.