Green Marketing Through Your Library’s Web Site

Check out Lake County Library System’s Green Web page for ideas on how to market your green resources for your library.  The site highlights cover images of green books by various genres the library owns and mentions their green library tote bags for sale.

Chicago Public Library has a page called “Resources for learning about the environment” highlighting a recommended book, listings of local green related events,  links to relevant databases, featured searches, and helpful Web sites.

The Rosemary Garfoot Public Library actually posts their real time energy reports online for the public to view by date.

The Canton Public Library has Green Pages with links and local information on recycling, buying green, how to save money and energy, and more. They spotlight some ideas (such as what their library “green team” is doing) and mention local green events as well.

…and I’m sure there are many more libraries with this type of marketing; please comment if you know of one that I haven’t listed here!

Green Marketing

Heading to a conference this fall at staying in a hotel?  Will you have the towels replaced after every shower? An interesting 60 second podcast from Scientific America explains a study done on the marketing message left about replacing your towel.  When  “Join Your Fellow Guests in Helping to Save the Environment” card messages were left, rather than just “Help Save the Environment” more hotel guests choose NOT to have their towels replaced.  Why? Though 3/4 of Americas say they are environmentalist, most are swayed more often by the majority. Think about this example when you are marketing for your library. Perhaps a message to your patrons “join your fellow patrons by….” would increase the likelihood of participation in a green initiative or program.